The popularity of SMS Marketing Statistics continues to rise, and it is one of the most efficient methods for companies to communicate directly with their customers. Since nearly every person has a mobile phone, texts provide an immediate, personal, and extremely engaging communication channel. SMS Marketing Statistics show that text messages offer an impressive 98% open rate, meaning that the vast majority of messages can be read in less than a minute after getting received. Compared to phone or email calls, marketing via SMS stands out as the winner in terms of prompt interaction.

SMS Marketing Statistics

Companies of all sizes use SMS to advertise their products, share special offers, and provide timely updates. Since mobile phone use is growing and more people use SMS, including it in your marketing plan will significantly increase customer satisfaction and retention. SMS Marketing Statistics reveal that businesses leveraging SMS campaigns experience higher engagement and conversion rates. By examining SMS Marketing Statistics, companies can optimize their strategies for better customer reach. Take a look at the significant data that are shaping the SMS Marketing Statistics environment.

Key SMS Marketing Statistics to Know

Editor’s Choice Highlights

  • Seventy-nine percent of customers opt-in to receive messages from companies, an increase of 11% over the previous year.
  • SMS messages can achieve a 10.66 click-through percentage and significantly beat marketing emails.
  • 52% of customers were influenced to buy products through SMS marketing.
  • About seven percent of customers are comfortable receiving text messages from their favourite brands if they opt-in.
  • 80 percent of users read their texts within five minutes of receiving a text message.

General SMS Marketing Statistics

  • 90% of businesses get better conversion rates when incorporating SMS into their marketing campaigns.
  • Over 90 percent of users use text messages daily, with the majority checking their messages frequently every day.
  • 85 percent of companies that use SMS have reported successful results from digital marketing.
  • Companies that incorporate SMS into their plans will be much more likely to achieve success when it comes to digital marketing.
  • The typical SMS marketing click-through rate varies between 21% %, with opt-out rates of as little as one-third up to 2.2%.

SMSMarketing Provider

Top Reasons Consumers opt for SMS from Businesses

  • Reminders for appointments: 73%
  • Order/shipment updates: 66%
  • Promos and discounts: 58%
  • Customer support: 38%
  • Billing/collections: 30%

SMS Marketing by Numbers

  • The U.S. market for SMS marketing will grow by a CAGR in the range of 20.3 percent, reaching $12.6 billion in 2025.
  • by 2025, 5.9 billion individuals worldwide will be using text messages as a tool for communication.
  • Mobile commerce is growing quickly and is expected to make up 10.4 percent of U.S. retail sales by 2025.

SMS Timings and Frequency (Consumer Behaviour)

  • 80 percent of users check their messages in less than five minutes following receipt, and 29% check their messages within 60 minutes.
  • 40% of people read their messages more than 10 times a day, with Gen Z being the top user of this behaviour.
  • 40% of the population likes receiving text messages from companies each week, and 36% would like weekly notifications once a week.

Businesses and SMS Marketing (Industry Insights)

  • 80 percent of companies currently use an SMS marketing program, and 69% of them plan to expand their budgets for SMS marketing by 2024.
  • The retail and e-commerce sectors are the most popular SMS services, followed by financial and healthcare services.
  • Most consumers get texts from companies such as retail (48 percent), healthcare (36 percent), and finance (24 percent)

When Do Customers Shop via SMS?

  • Evenings most transactions are completed at night.
  • On evenings and afternoons, 25 percent of all transactions occur at this time.
  • Midday third of sales are made around noon.

Impact on Conversion and Retention Rates

  • Companies that integrate SMS into their plans have a 21% and 30% conversion rate.
  • Healthcare is the sector with the highest rate of click-through of any industry, with 83% of respondents reporting CTRs that are higher than 20 percent.
  • 58 percent of marketers think SMS can help reconnect lost customers, supporting retention efforts.

Transactional SMS: Building Customer Trust

  • 60% of customers prefer to receive SMS confirmations of delivery.
  • 60% of customers are happy to receive text updates regarding product delivery.
  • 50 percent of clients require SMS confirmations of orders, with 30 percent looking for alerts about back-in-stock.

Final Thoughts

SMS marketing is a highly efficient way for businesses to reach their target audience. Its unbeatable open rate, fast delivery times, speedy delivery, and extremely high level of engagement SMS can help companies strengthen customer relations, increase sales, and increase the loyalty of their customers. In keeping messages concise, pertinent, timely, and considerate of the customer’s preferences, companies can tap the full potential of marketing via SMS.

Since SMS marketing is improving, this is the right time to integrate it into your overall marketing plan for measurable outcomes.

FAQs on SMS Marketing

One of the main advantages for SMS marketing lies in the very high rate of engagement. SMS has the 98% read rate which means that the vast majority of messages can be received within 30 minutes. The speed of reading makes SMS an effective tool for businesses to send out time-sensitive notifications such as promotions, reminders, or other information directly to consumers.

In order to successfully roll out SMS marketing, organizations require:

Customer opt-in Be sure to comply with applicable legislation like GDPR and TCPA with explicit authorization from your recipients.
platform for marketing via SMS: Use tools to organize campaigns, segment audiences and to schedule messages.
Call-to-action clear (CTA): Each message must be accompanied by a clear and actionable goal (e.g., “Click here to shop now”).
A concise and pertinent information: Messages should deliver quality and meet customer preference.

An ideal marketing message should have not more than 160 characters. The message should be clear, concise and is inside the limits of character for the standard text message. Include important details and an easy CTA for the maximum use of your space.

The research suggests that middle week days including Tuesday and Wednesday are most efficient for sending text messages to market your business. But, the best date can differ based on the type of business you operate in and the audience you target. Testing different dates and times will help you determine the ideal timeframe for your campaign.

Yes, marketing via SMS is very cost-effective. It can provide an excellent ROI (ROI) due to the cost-effectiveness of SMS and its high rate of engagement. In comparison to other platforms like social media or email and SMS, SMS is a much more cost-effective way of connecting to customers in person and get instant outcomes.

To prevent sending too many messages to recipients To avoid sending too many messages, you should limit your messages to 1 or 2 SMS messages each daily. The majority of businesses have success sending 3 to 5 messages a week in this manner, since it will ensure a steady engagement, without irritating clients. Respect the customer’s preferences and provide the possibility of opting out.