Author Archives: Frank Oteng

In the Marketing world, understanding customer preferences and feedback is more crucial than ever for businesses looking to thrive. Surprisingly, despite the clear benefits, many businesses have yet to adopt SMS surveys—a powerful tool for gathering real-time customer insights. This is especially puzzling given that text communication is highly preferred by customers, boasting open rates as high as 90%. By leveraging SMS surveys, businesses can directly engage with their audience,

Selecting an SMS API provider that satisfies business and organizational needs is crucial in automating communication with consumers, providing two-way messaging capabilities, processing replies or opt-outs swiftly, as well as offering advanced features like personalization, scheduling and delivery reporting. Tracking messages sent out for delivery can also be useful for maintaining an audit trail and initiating any escalation processes if a delivery fails. Some API services offer message tagging functionality

What is SMS Automation? In B2B communication, effectiveness hinges on sending the right message at the right time. SMS automation offers a powerful solution, enabling businesses to send targeted text messages automatically based on pre-defined triggers. Imagine this: a customer finalizes an order on your B2B platform. Traditionally, a confirmation email might be sent. With SMS automation, the system instantly recognizes the completed order and triggers a pre-written text message

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